Why Free Rider?

It’s about not holding back.

If you google Free Rider you’ll find some stuff about economics. It’s a term that’s used to explain why humans get together and pool their money to pay for things like roads, hospitals and schools.

But here I’m using Free Rider because that’s what we should all be. Free to do whatever we like provided it doesn’t hurt anyone else and we all chip in to help.

There’s lots of laws that stop us doing things that would hurt others. That’s a good thing. But there’s lots of things we don’t do because we’re scared what others might think of us. That’s a bad thing. We should be free of the burden of social judgement. It holds so many people back from joy and achievement.

So what’s all this got to do with bike riding. Well for years bike riders were seen as outliers. Judged as weirdos for pedalling away while others sat comfortably in their cars listening to ads for cheap wall and floor tiles on the radio.

Well bike riding is the ultimate expression of freedom. It’s saying to the world, ‘I can get around anyway I want, without a timetable, without fossil fuel and while I’m doing this I’m going to get healthier. I don’t care what you think of me or what you say about me.’


This blog is put together by Craig Richards, CEO Bicycle Network.



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